Election 2024 Project
The Social Science and Social Media Collaborative has teamed up with CNN and their polling partners SSRS and Verasight to analyze data from weekly polls of Americans collected between the end of June through Election Day.
Results for the survey are collected online from Friday through Monday each week, in English, among a nationwide sample of approximately 1,000 adults per week via the SSRS Opinion Panel Omnibus survey and Verasight’s verified panel. Results from the two surveys are combined using SSRS’s Encipher Hybrid methodology for blending probability and non-probability samples. Respondents are asked, “What, if anything, have you heard, read or seen in the past few days about Donald Trump?”, “What, if anything, have you heard, read or seen in the past few days about Joe Biden?”, “What, if anything, have you heard, read or seen in the past few days about Kamala Harris?”, and “What, if anything, have you heard, read or seen in the past few days about Robert F. Kennedy Jr.?”
Recent Updates
We asked Americans what they’d heard about Trump and Harris throughout the campaign. Here’s what they told us
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What Americans heard about Trump heading into the campaign’s final week: fascism and french fries
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A survey asked what Americans were hearing most about the candidates. One of the most common words for Trump was ‘liar’
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How hurricane season is affecting the way Americans follow the Trump-Harris race
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Harris media blitz and Trump campaign rallies capture Americans’ attention
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Harris’ border visit and economy speech capture attention as warning signs emerge for campaign
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What’s the latest news about the Trump-Harris race? It depends on who you ask
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How the Trump-Harris debate dominated Americans’ political conversation and elevated false claims about migrants
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Here’s what the conversation around Harris and Trump looks like among Americans ahead of the debate
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Polling data shows Trump campaign’s difficulty in framing the conversation around Kamala Harris
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More information about the project methodology
The research team conducting analysis of the results of The Breakthrough and managing fielding of the survey are Jennifer Agiesta, Ariel Edwards-Levy, Edward Wu and Dana Elobaid from CNN; Lisa Singh, Le Bao, Yanchen Wang and Mohamed Ahmed from Georgetown University; Josh Pasek, Michael Traugott and Ceren Budak from the University of Michigan; Akilah Evans-Pigford, Hope Wilson, Cameron McPhee and multiple members of the SSRS Advanced Methods and Data Science team from SSRS; and Peter K. Enns, Gretchen Streett, Amelia Goranson, and Jake Rothschild from Verasight.