The Social Science and Social Media Collaborative

Have established models of social and political processes lost their predictive power?

Recent events, such as incorrect predictions of the 2016 election outcome and the spread of misinformation, present an opportunity to challenge old models with new sources of data.

The abundance of data from social media presents an opportunity to understand social and political trends better.

But first, researchers must address issues concerning the use of this data. Is it representative? Are users honest about their thoughts? Is the collection and processing of the data unbiased and accurate?

This study incorporates three parallel projects to address these issues and harness the opportunity to use new data to gain a better understanding of social and political phenomena.

Survey Methodology

Methodological issues surrounding social surveys and from social media

Political Communication

Political communication patterns and their effects on political choices and behavior in the 2016 presidential election


Parenting information and misinformation shared through online and social communication

Each of the three projects have specific substantive focus areas, but are linked through the use of data science methods, big data resources, and the use of high performance computing.

What’s New

Event: 2018 MIDAS Symposium, October 8-9

Event: 2018 MIDAS Symposium, October 8-9

Please save the date for the upcoming 2018 MIDAS Annual Symposium, titled “Serving Society through Data Science,” to be held October 8-9 at the Rackham Building. We’re excited to bring several preeminent data scientists to Ann Arbor as featured speakers, to hear about...

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