Today, three quarters of parents in the U.S. use some form of social media, and the vast majority use social media to receive support and information on parenting.

Researchers are examining the content and accuracy of this parenting information, and the degree to which it may vary according to parent characteristics.

The parenting study identifies:

  1. Most commonly ‘tweeted’ parenting topics
  2. Commonly ‘tweeted’ parenting information with scientific inaccuracies
  3. Profiles of parent social media users by topic and opinion
  4. The subpopulation of parents who use Twitter
How do social media communications affect parenting decisions and learning?
Throughout the project, researchers use data from Twitter to investigate the types of information parents are giving and receiving on social media, the scientific accuracy of information they share, the distinct topical profiles of parents on Twitter, and how parents feel about the information they are sharing.
A quarter of online parents use Twitter and its content is publicly available, making it an apt platform for study. Indeed, unlike other networks (e.g. Facebook, which nearly three quarters of online parents use), Twitter is used by a variety of people for disseminating information, including that made available by both experts such as doctors and child psychologists, and parents.
Topic distribution across parenting authority accounts on Twitter since 2016, by target group.